Motorcycle dealerships face many unique challenges with their sales process, and motorcycle mystery shopping can often provide an effective answer to these challenges. Although it is possible to attract salespeople who are motorcycle aficionados, these enthusiastic employees often lack fundamental sales process training. Salesperson turnover is also often an issue, as these motorcycle aficionados discover that selling motorcycles may not be as simple as they had imagined.
So how can motorcycle mystery shopping help? At this point we should point out that we are NOT talking about traditional, “commodity” mystery shopping provided by a company which yesterday mystery shopped a McDonalds® or a Walmart®. We are talking about motorcycle mystery shopping provided by the Pied Piper Prospect Satisfaction Index® (PSI®) with its proven track record helping manufacturers and dealerships turn more shoppers into buyers.
The biggest impact from a Pied Piper PSI motorcycle mystery shopping program is from introducing sales process steps to the dealership sales team. You have heard the saying, “If you measure it, it will change?” The same applies with Pied Piper PSI, which draws dealership attention to simple sales steps as well as the ones which are more nuanced. The bottom line is that dealers who use Pied Piper PSI to “act like” a top sales dealership soon become a top sales dealership.
For more information about using Pied Piper PSI to help your company go to www.piedpiperpsi.com.
Pied Piper Management Company LLC develops and runs sales & marketing programs to maximize performance of dealer networks.
Examples of Pied Piper programs:
Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.